Millions of websites took a serious hit earlier this year, they went from prominent placements online to nearly no sort of placement at all. The traffic that many large sites had, fell by huge standards, and now they are struggling to recover. Many marketers blame the algorithms that shift from all major search engines, including Google. Even though many claimed to be using white hat seo techniques, they still got hit hard. If you were hit hard, you may be among the many that are scared about the future. If you’re scared about any new shifts in the way search results are served, then you’re missing the point. There are some serious reasons why you should not fear the Google proverbial reaper. It starts with understanding what you may not have beforehand, and it will help moving forward, if you pay attention to what you’re doing on your pages.
Changes Only Impact The Guilty
There are very few sites that got punished for doing the right thing. In fact, nearly all sites that were reprimanded by search engines, penalized for content, or violations of any type is squarely on the shoulders of the fact that they were using shortcuts. If you didn’t use shortcuts, then you have nothing to fear. If you did use shortcuts, then it’s time to evaluate what you did and start to refurbish your pages. If you don’t know how to do this, call in an expert and tell them what has occurred. They could fix everything for you, and completely change your media future for good. Changes are important to the overall look and feel of your page and will definitely pose positive solutions moving forward.
Backlinks Aren’t All Bad (Some Are Good)
If you’re getting backlinks, or you see that you’re getting nods from blogs, websites and more, rejoice. If you bought a lot of backlinks in the past, and are seeing your ranking drop, don’t fear the algorithms instead, utilize the tools that you are able to use and disavow links. Google, for instance, now allows you to disavow all major links that you have pointed at your website. This will give you a good sense of peace when you finally focus on the right kind of link building. After disavowing the links, don’t build more, just let them happen naturally and focus on other areas of marketing. This will show search engines that you’re not taking shortcuts any longer.
Publishing Content Daily? Then Don’t Worry
Here’s the secret to seo and search engines overall, and that’s frequency. The more frequent you’re posting content, then the less likely you are to get targeted for penalties. As long as the content is 100% unique and offers the end user something positive, you will get indexed faster and will find yourself in great spaces on the web. Don’t just chase this without understanding the fact that frequency matters alongside the unique quota. If you’re posting anything duplicate, or something from PLR articles, you are not going to get the same kind of treatment. Go unique, hire someone if need be, and you won’t need to worry about what the search engines are doing to make changes in the future.
In the end, the above reasons should suffice to help you not get too caught up with the issues related to search engine algorithm shifts. If you’re constantly in fear of what may occur, your pages will showcase detrimental content and that’s not a good thing. Take your time, find your niche, and publish quality content overall. The more you focus on the end user and your own content, the higher the chances that your seo will work for you. Just make sure that you do not take shortcuts.